Δύο πρόσφατα memo δημοφιλών εντύπων έκαναν
αίσθηση καθώς επιβεβαιώνουν με τον πιο
κατηγορηματικό τρόπο τη σημασία της ΔΩΡΕΑΝ
διάθεσης περιεχομένου μέσω διαδικτύου.
Τα memo είναι της εφημερίδας Washington Post και του
περιοδικού Time Magazine.
Στο memo της εφημερίδας παρατίθεται και ένας
δεκάλογος αρχών για τη δημοσιογραφία μέσω
διαδικτύου.
Αυτό που συγκρατούμε από τον δεκάλογο είναι
η έμφαση που δίνεται στην εξίσωση
διαδικτύακής και έντυπης έκδοσης. Αυτό
γίνεται ξεκάθαρο με την οδηγία για τη
δημοσίευση των αποκλειστικών αποκαλύψεων
τόσο στην έντυπη έκδοση αλλά και στο
διαδίκτυο.
Το memo του περιοδικού επίσης καταγράφει την
ισχυρή θέληση της διοίκησης να στηρίζει
ισοδύναμα της διαδικτυακή έκδοση. Η
επιθυμία αυτή οδήγησε - όπως λέει το memo -
στην αξιολόγηση των δημοσιογράφων βάσει
της προσφοράς τους στη διαδικτύακή έκδοση.
Παρακάτω τα δύο memo:
Washington Post Memo
July 5, 2007
To: Newsroom Staff
From: Len Downie and Phil Bennett
In a recent series of discussions with senior editors, we have worked out a
strategy for furthering our collaboration with washingtonpost.com to maximize
the readership and impact of Washington Post journalism on the Web. We wanted
to develop and prioritize the most promising aspects of our partnership,
address bottlenecks in our relationship and create the 2.0 version of the
newsroom's role in what is already one of the most successful journalism
sites on the Web.
We have produced "Ten Principles for Washington Post Journalism on the Web"
to guide the newsroom in this endeavor, a copy of which accompanies this memo.
These principles emphasize our commitment on the Web to around-the-clock
breaking news, scoops and original Washington Post added-value journalism, in
addition to multimedia and interactivity. They embody the same standards and
values for our journalism on the Web as the printed newspaper. And they commit
us to flexibility and change in newsroom structure and forms of journalism to
adapt to the rhythms and opportunities of the Web.
The collaboration between the newspaper and washingtonpost.com on breaking news
like the Virginia Tech shootings, coverage areas such as politics, the
Nationals and the Redskins, and projects like Cheney, Walter Reed, Washington
schools and the award-winning Being a Black Man exemplify our strategy. The
principles spell out that strategy, leaving room for interpretation and
adaptation as journalistic opportunities and challenges arise.
We have designated editors on Metro, National, Foreign, Financial, Style and
Sports who will focus daily on journalism for the Web, working with the
Continuous News Desk. They and all other assignment editors will go through a
program of training in Web journalism. We will continue training for interested
reporters and photographers in video for the Web.
Len, Phil, Jim Brady and Liz Spayd will work with committees of participants
from the newsroom and washingtonpost.com on four specific areas in which we
want to deepen our collaboration: local breaking news, graphics, arts and
entertainment, and interactivity, including blogs, chats and hosted
discussions. This is in addition to ongoing development of our collaboration on
politics, photography, public opinion and sports, among other subjects, and the
launch of LoudounExtra.com on the Web and an enhanced Loudoun Extra in the
newspaper.
We will also inaugurate a Day Copy Desk, led by Don Podesta, that will copy edit
live journalism for the Web as well as projects and enterprise destined to
appear first in the newspaper.
We must continue to evolve the content and forms of journalism that we publish
in the printed newspaper, partly in response to and inspired by journalistic
evolution on the Web. We remain committed to strengthening the readership of
The Washington Post in print while growing the audience of washingtonpost.com
on the Web.
We've already made many changes in the paper this year, including the
renovation and relaunch of the Health, Food and Home sections. There is more to
come, including the debut of a new Style and Arts section in the Sunday paper.
In our discussions, we also took notice of a gap in readership of the newspaper
between men and women with children at home; our research has found that
readership among women with children is significantly lower. We are forming a
committee to study the research, assess our content and make recommendations.
Volunteers and thoughts about this are welcome.
***
Ten Principles for Washington Post Journalism on the Web
1. The Washington Post is an online source of local, national and international
news and information. We serve local, national and international audiences on
the Web.
2. We will be prepared to publish Washington Post journalism online 24/7. Web
users expect to see news as it happens. If they do not find it on our site they
will go elsewhere.
3. We will publish most scoops and other exclusives when they are ready, which
often will be online.
4. The originality and added value of Post journalism distinguishes us on the
Web. We will emphasize enterprise, analysis, criticism and investigations in
our online journalism.
5. Post journalism published online has the same value as journalism published
in the newspaper. We embrace chats, blogs and multimedia presentations as
contributions to our journalism.
6. Accuracy, fairness and transparency are as important online as on the printed
page. Post journalism in either medium should meet those standards.
7. We recognize and support the central role of opinion, personality and
reader-generated content on the Web. But reporters and editors should not
express personal opinions unless they would be allowed in the newspaper, such
as in criticism or columns.
8. The newsroom will respond to the rhythms of the Web as ably and responsibly
as we do to the rhythms of the printed newspaper. Our deadline schedules,
newsroom structures and forms of journalism will evolve to meet the
possibilities of the Web.
9. Newsroom employees will receive training appropriate to their roles in
producing online journalism.
10. Publishing our journalism on the Web should make us more open to change what
we publish in the printed newspaper. There is no meaningful division at The Post
between "old media" and "new media."
Time magazine Memo
To: TIME Edit Staff
From: Rick Stengel
It's been a little more than four months since TIME.com re-launched with a new
look and purpose. By any metric the re-launch has been a success. Page-views
are up about 70% over last year, time spent on the site is up 50% and I think
we can all agree that TIME.com not only looks better but reads smarter. We're
doing well.
But not well enough. As good as TIME.com is, it still needs to be better. And it
still needs more content, much more. A number of our best journalists are
writing stories and covering their beats for TIME.com and the magazine
simultaneously, and it gives me pleasure to single some of them out by name:
Joe Klein, Jim Poniewozik, Karen Tumulty, Simon Elegant, Richard Corliss, Alex
Perry, Bryan Walsh, Sean Gregory, Bobby Ghosh, Massimo Calabresi, Tim McGirk
and Bruce Crumley. As you can see, this list includes many of our best
traditional magazine journalists, and that's no accident; if you cover a beat
or territory with passion and expertise, you can and should cover it any
medium.
That list needs to grow. I sent out a memo last week about evaluations. Let me
make this explicit: evaluations of every TIME writer, correspondent, and
reporter will be based on the quality and quantity of the contributions each of
you makes to both the magazine and to TIME.com. TIME.com is a daily
responsibility; TIME magazine is a weekly responsibility. TIME is made up of
both.
I suspect that some of you regard writing for TIME.com as an obligation, and not
what you came to TIME to do. But times have changed, and we have to change with
them. If you care about what you do - and I know you do - then you need to
display your talent, your expertise, and your dedication online as well as in
the magazine. That goes for editors as well as writers. Everyone should now
have beats and areas of responsibility (Ratu has the list), and you should talk
to Josh as well as your editors about what your contribution to TIME.com should
be.
All of this will only make you better at what you do - and make TIME stronger.
It will serve you and serve our readers, who can and should expect the same
devotion to great writing and reporting online as in print. We are now both a
24/7 news organization online and the indispensable weekly magazine that we
have always been, and always will be. We don't own our readers or their TIME -
we have to earn their attention and loyalty every week, every day and every
hour in a media landscape that is only getting more competitive. Let's go to
work.
Thanks, Rick
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